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A company founded on the simple principle of helping small businesses get in front of their ideal customers.
Bliss Media Solutions serves businesses local to the Greater Toronto Area by pairing experiential marketing with social media branding. The company’s mission is to empower and support small business owners, helping them turn their dreams into successful ventures.
With this in mind it became incredibly apparent that their existing brand did not match the vibe they were going for. We wanted to focus on playfulness and fun energy with their new brand, while keeping the idea of conversation present.
The key element we appreciated from their original mark was the creative use of the lowercase ‘b’ as a speech bubble. We built on this idea and introduced a sense of motion in our final design, enhancing the concept.
Services Provided
Technology Used
Bliss Media Solutions has gained traction for their social media marketing and receives constant praise from their own customers. Their previous brand had potential, but it didn’t fully capture the vibrant energy and true value they were bringing to the marketplace.
Bliss Media Solutions was built on the idea of community, and has core values to empower small business, with a focus on women-led businesses. The company is made up of passionate, young, vibrant, inclusive, and diverse people who care about their clients. After our initial conversations we worked to identify brand attributes to apply to their logo mark as “Trendy”, “Playful”, “Community”.
While femininity is a key aspect of Bliss Media Solutions, we felt it was important to maintain inclusivity, recognizing that not all of their clients are women-led businesses.
Logo
Bliss Media Solutions logo mark is a custom mark built on the typeface Pacifico.
The lowercase B acts as a monogram and secondary mark for the logo to give playfulness to their brand in multimedia settings and visual identity distinction in small instances, like a website icon.
Colour Theory
Let’s vibe with something a little more vibrant.
The colour theory behind Bliss Media Solutions brand was to take their existing colours and refine them to work better for accessibility. Aside from finding some more vibrant colours they work well overlapped onto each other in most instances.
TYPOGRAPHY: The main typeface used on Bliss Media Solutions’ website is Inter with Marcellus used for heading fonts. When it came to their logotype we thought Pacifico gave the feeling of playfulness that we were looking for and we paired it with Quicksand Medium to complete the logo mark.
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Currently Bliss Media Solutions website is in phase 1. They had a website that was created on Now.Site which mainly consisted of pictures, so we quickly got a working website up so they could operate. We are in the process of elevating that site to bring their vision to life.
Before
After
Rehash
An overview of Bliss Media Solutions rebrand